01
THE CHALLENGE
What needed to change.
Extend an established YouTube brand onto TikTok without diluting its identity, while supporting selective partnership opportunities aligned with the creator’s voice.
All case studies
PLATFORM GROWTH + BRAND PARTNERSHIPS
JerryRigEverything
Launching a creator’s presence on a new platform and structuring brand work that respects the audience while delivering reach.
- CASE STUDY TYPE
- Creator
- BRAND / CLIENT
- JerryRigEverything
- CREATOR / TEAM
- Zack Nelson
- VIEWS / REACH
- 5.3M views on the featured Purple partnership
- ENGAGEMENT SIGNAL
- Organic short-form growth and audience-aligned partnerships
0 → 300KTikTok followers
5.3MPurple campaign views
OrganicPlatform growth approach
OngoingStrategic advisory relationship
THE APPROACH
How the work changed.
- Developed an organic TikTok growth approach grounded in the creator’s established content strengths.
- Adapted formats for short-form behavior while protecting authenticity.
- Negotiated and contracted the Purple partnership on behalf of the creator.
- Continued as a strategic advisor as platform and partnership needs evolved.
THE WORK
Selected campaign examples
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