0 → 2.2M+
What’s Inside on TikTok
Platform strategy and organic growth during the engagement.
CREATOR-LED GROWTH, FROM BOTH SIDES
Grow your brand. Build your audience. Make the attention count.
DeVries Digital helps brands and creators turn content, paid advertising, and partnerships into measurable growth.
DEVRIES DIGITAL / GROWTH OS
0 → 2.2M+What’s Inside on TikTok
3.56M+VinFast creator campaign
17.2MEnsign College impressions
BACK NINE GOLF PAID CAMPAIGNS17x
ELECTRIC CARS ON FACEBOOK0 → 500K
SELECTED RESULTS
Proof with the context attached.
Every result names the account, the work, and the role DeVries Digital played.
0 → 500K
Electric Cars on Facebook
Channel growth during the engagement. A full case study awaits additional campaign detail.
17x
Back Nine Golf paid campaigns
Return achieved using creative produced by DeVries Digital.
3.56M+
VinFast creator campaign
Confirmed organic views and paid impressions across a four-creator campaign.
17.2M
Ensign College impressions
YouTube impressions from a broader content and discovery program.
TRUSTED ACROSS THE PARTNERSHIP
Clear about who we served and how.
01
Direct brand clients include Back Nine Golf and Ensign College.
02
Creators supported include What’s Inside, Torok Coupon Hunter, Ellie & Jared, JerryRigEverything, and Tech with Brett.
03
Campaign brands below are brands featured in creator partnerships managed or supported by DeVries Digital.
FOR BRANDS
Build the program around the business objective.
We help brand teams find the right creators, improve their channels, produce stronger creative, and make paid media more useful.
- 01
Influencer strategy and campaign management
Source, vet, brief, coordinate, and report on creators who fit the audience and objective.
- 02
Organic social strategy and channel management
Turn existing ideas and content into a consistent platform system.
- 03
Paid advertising and creative testing
Test messages and formats, then optimize around performance signals.
- 04
Content strategy and production
Create useful assets for organic channels, campaigns, and paid distribution.
- 05
Social media, digital marketing, and influencer marketing audits
Find quick wins, process gaps, missed opportunities, and improvements that can scale.
FOR CREATORS
Build partnerships without losing the audience.
We manage the commercial work around creator campaigns so the content can stay credible and the business can keep moving.
- 01
Partnership sourcing and management
Evaluate opportunities for audience fit, brand fit, and long-term value.
- 02
Rate negotiation and commercial terms
Structure fees, deliverables, and campaign expectations without implying legal representation.
- 03
Campaign coordination
Manage briefs, concepts, approvals, timelines, and final deliverables.
- 04
Platform growth and content strategy
Build format-specific plans around actual audience behavior.
- 05
Usage rights and exclusivity coordination
Clarify scope and help creators understand how content will be used.
HOW WE WORK
From the first review to the next improvement.
The process changes with the assignment, but the responsibilities stay clear.
Understand
Review goals, audiences, existing content, and performance.
Plan
Identify the strongest opportunities and build the strategy.
Execute
Manage content, campaigns, partnerships, or advertising.
Improve
Review results, test what matters, and refine the system.
CASE STUDIES
Strategy is only useful when it performs.
Choose a side of the partnership, then explore the systems, execution, campaign work, and verified outcomes.
Brand Growth01
Back Nine Golf
Content strategy, production, franchise education, and paid creative supporting national expansion.
- 6+ → about 200 locations
- 17x paid campaign return
- 235+ videos
Brand Growth02
Ensign College
Transforming higher-education content into an organic awareness and enrollment engine.
- 17.2M YouTube impressions
- 4.5M Facebook views
- $1M est. media value
Brand Growth03
VinFast
A full-funnel creator campaign connecting multi-platform reach to measurable test-drive intent.
- 3.56M+ total views
- 4,039 tracked clicks
- 18 deliverables
Creator Growth01
What’s Inside
Building a creator business across platforms, partnerships, and billions of organic views.
- 2.2M TikTok followers
- 1.8M Facebook followers
- 1.5B+ organic views
Creator Growth02
Torok Coupon Hunter
Building retail and consumer-brand partnerships around an audience that acts on recommendations.
- 7 selected campaigns
- Retail + CPG
- Multi-platform distribution
Creator Growth03
Ellie & Jared
Managing family, lifestyle, travel, and technology partnerships across long-form and social content.
- 12 selected campaigns
- YouTube + social
- 2022 to 2026
Creator Growth04
JerryRigEverything
Launching a new platform presence and negotiating high-performing brand partnerships.
- 0 → 300K TikTok followers
- 5.3M campaign views
- Creator strategy
Creator Growth05
Tech with Brett
Structuring a repeatable partnership portfolio across smart-home and consumer-technology brands.
- 8 selected campaigns
- YouTube + Instagram
- 2024 to 2026
01 / 03
FREE PLANNING TOOL
Creator Rate Calculator
Assess campaign pricing using comparable reach, audience geography, deliverables, and commercial terms. Results are available without an email, and estimated exposures are kept separate from unique audience reach.
Explore the Creator Rate CalculatorCALCULATOR / PREVIEW
- CAMPAIGN RATE
- $12,500
- ESTIMATED EXPOSURES
- 425,000
- ESTIMATED CPM
- $29.41
OUR POINT OF VIEW
“Content is not simply output.
Content is an asset.”
HUNTER DEVRIES / FOUNDERABOUT DEVRIES DIGITAL
Strategy that connects content to the business.
Founded in 2016, DeVries Digital is a creator-led growth agency and operating company. We work across brand partnerships, organic social, content production, campaign execution, analytics, monetization, and consulting.
Our work has helped scale creator channels into the millions, contributed to more than 2 billion organic views, supported national franchise growth, transformed higher-education content, and built creator programs for global brands.
Founder Hunter DeVries has also consulted with companies and platform teams including Purple, Meta, Les Mills, and TikTok, bringing experience from creator programs, social platforms, content systems, and digital growth into each engagement.
LinkedInSOCIAL MEDIA + DIGITAL MARKETING + INFLUENCER MARKETING AUDITS
Everything needs a tune-up. Is putting yours off costing time, money, or opportunity?
We take a deep look at the systems behind your marketing, not just the latest posts. We review analytics, content, campaign performance, partnerships, paid media, and internal processes to identify what is working, what is being missed, and what should happen next.
01Social media audit
Channel performance, content mix, audience behavior, publishing systems, platform fit, and opportunities to improve organic growth.
02Digital marketing audit
Campaign performance, paid creative, conversion paths, measurement, workflows, and the connection between attention and business results.
03Influencer marketing audit
Creator selection, campaign structure, briefs, rates, usage rights, approvals, reporting, and the processes supporting each partnership.
What you receive
- Performance and content review
- Process and workflow assessment
- Missed opportunities
- Prioritized recommendations
- Suggested next steps
Our perspective is informed by consulting experience with companies and platform teams including Purple, Meta, Les Mills, and TikTok.
Explore Paid AuditsSTART WITH THE OBJECTIVE
Tell us what needs to move.
Choose the service that best fits. Brands can submit a detailed campaign brief, creators can share their channel and goals, and teams can request a paid audit.