01
THE CHALLENGE
What needed to change.
Give a rapidly scaling franchise a content system capable of educating prospects, supporting franchisees, building the brand, documenting events, and producing performance creative across the country.
All case studies
FRANCHISE GROWTH + CONTENT SYSTEMS
Back Nine Golf
Building a national content engine alongside the expansion of one of America’s fastest-growing indoor golf franchises.
- CASE STUDY TYPE
- Brand
- BRAND / CLIENT
- The Back Nine Golf
- CREATOR / TEAM
- DeVries Digital content team
- VIEWS / REACH
- 55+ long-form videos and 180+ vertical videos
- ENGAGEMENT SIGNAL
- National franchise content, education, and performance creative
6+ → ~200Locations opened or signed during the broader growth period
55+Long-form YouTube videos
180+Short-form vertical videos
17xReturn achieved on paid campaigns using content produced by DeVries Digital
THE APPROACH
How the work changed.
- Built a multi-format content strategy spanning long-form YouTube, vertical video, testimonials, product reviews, simulator challenges, and event coverage.
- Produced media packages for grand openings nationwide, including drone footage, photography, and franchisee storytelling.
- Traveled to TGL, the PGA Show, and The Masters to connect Back Nine with the larger golf conversation.
- Trained franchisees through live sessions and in-person presentations, and partnered with the paid team to improve local campaign creative.
THE WORK
Selected campaign examples
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