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THE CHALLENGE
What needed to change.
Ensign College had meaningful stories and a strong mission, but inconsistent packaging, distribution, and platform strategy limited the reach and usefulness of its content.
All case studies
HIGHER EDUCATION + ORGANIC DISCOVERY
Ensign College
Transforming an underleveraged content library into a data-informed awareness, outreach, and enrollment asset.
- CASE STUDY TYPE
- Brand
- BRAND / CLIENT
- Ensign College
- CREATOR / TEAM
- DeVries Digital + Ensign College Creative Crew
- VIEWS / REACH
- 1.6M annual YouTube views and 4.5M Facebook views
- ENGAGEMENT SIGNAL
- 31K Facebook interactions during the reported period
17.2MYouTube impressions
4.5MFacebook views, up 309%
17.5KYouTube subscribers added
$1MEstimated advertising value at a $3.26 CPM
THE APPROACH
How the work changed.
- Repackaged existing long-form videos through stronger editing, thumbnails, titles, metadata, and distribution.
- Built a consistent production system while mentoring a student creative crew.
- Created search-led Shorts designed to surface in YouTube, Google, and AI-assisted discovery.
- Connected organic content, devotional programming, campaign production, and paid creative into a unified plan.
THE WORK
Selected campaign examples
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