01
THE CHALLENGE
What needed to change.
Create partnerships that fit naturally within family and lifestyle content while coordinating different platforms, deliverables, timelines, and brand requirements.
All case studies
FAMILY CREATOR PARTNERSHIPS
Ellie & Jared
Managing a varied partnership portfolio across family, lifestyle, travel, technology, retail, and entertainment content.
- CASE STUDY TYPE
- Creator
- BRAND / CLIENT
- Consumer, travel, entertainment, and technology brands
- CREATOR / TEAM
- Ellie and Jared Mecham
- VIEWS / REACH
- Public campaign portfolio across YouTube, Instagram, and TikTok
- ENGAGEMENT SIGNAL
- Long-form integrations, dedicated videos, Reels, Stories, and TikTok
12Selected public campaign examples
2022 to 2,026Portfolio period represented
3Core content platforms
Multi-categoryTravel, family, tech, and retail
THE APPROACH
How the work changed.
- Matched campaign opportunities to the creators’ audience, content calendar, and authentic family storytelling style.
- Built flexible scopes across long-form YouTube, short-form video, Stories, events, and cross-platform syndication.
- Managed negotiation, contracting, briefing, approvals, publication, and ongoing brand communication.
- Balanced clear brand integration with content that remained useful and recognizable to the audience.
PARTNERSHIP PORTFOLIO
Brands brought into the creator’s world.
Each logo links to a public campaign example. These partnerships were selected using confirmed campaign URLs.
THE WORK
Selected campaign examples
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