01
THE CHALLENGE
What needed to change.
Translate brand objectives into deal-focused content that feels useful to a value-conscious audience while meeting complex retail timelines, usage terms, and distribution needs.
All case studies
RETAIL PARTNERSHIPS + SHOPPER CONTENT
Torok Coupon Hunter
Connecting retail and consumer brands with a large audience that follows Kiersti Torok for timely deals and useful shopping recommendations.
- CASE STUDY TYPE
- Creator
- BRAND / CLIENT
- Retail, consumer packaged goods, and commerce brands
- CREATOR / TEAM
- Kiersti Torok
- VIEWS / REACH
- Campaign benchmarks in the hundreds of thousands of views per video
- ENGAGEMENT SIGNAL
- Multi-platform shopper content across Instagram, TikTok, and Facebook
7Selected public campaign examples
3Core social platforms
Retail + CPGPrimary partnership categories
Multi-yearCreator partnership portfolio
THE APPROACH
How the work changed.
- Evaluated opportunities against audience fit, offer strength, platform behavior, and the creator’s established deal-finding voice.
- Structured campaign scope across Instagram, TikTok, Facebook, Stories, and community distribution.
- Managed negotiation, concepts, approvals, contracts, timelines, publication, and reporting.
- Kept the consumer value clear so the brand message worked naturally inside the creator’s content.
THE WORK
Selected campaign examples
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