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THE CHALLENGE
What needed to change.
Build U.S.-relevant awareness for VinFast, meet an ambitious impressions target, coordinate multiple creators and platforms, and show evidence of consumer consideration beyond surface-level reach.
All case studies
CREATOR CAMPAIGN + FULL-FUNNEL TRACKING
VinFast
A four-creator, six-platform campaign that moved beyond impressions to measurable test-drive interest.
- CASE STUDY TYPE
- Brand
- BRAND / CLIENT
- VinFast Auto, LLC
- CREATOR / TEAM
- Jared Mecham, Ellie Mecham, The Dashleys, and Dallin Seely
- VIEWS / REACH
- 3,562,611 confirmed organic views and paid impressions
- ENGAGEMENT SIGNAL
- 4,039 attributable clicks to VinFast test-drive locations
3.56M+Confirmed organic + paid views
4,039Attributable test-drive clicks
18Primary deliverables across six platforms
4Creators activated
THE APPROACH
How the work changed.
- Evaluated prospects using 30-, 60-, and 90-day average views, geographic audience quality, content fit, and brand safety.
- Sourced from more than 75 creator prospects and activated four creators with predominantly U.S. and Canadian audiences.
- Managed negotiation, contracting, briefing, approvals, production, posting, and paid amplification.
- Created unique tracking links for each creator to connect campaign content with visits to VinFast test-drive locations.
THE WORK
Selected campaign examples
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Brand partners
